As a case-study, AZ Alkmaar proves that logical thinking and a rationale vision could be a winning formula, also when applied to football. Further, it reminds us of the growing importance of data analytics in the Beautiful Game, a sport that many believed to be too difficult to be analysed. What FC Liverpool, AZ, FC Midtjylland and a few other teams are accomplishing with the help of data analysis should inspire many other football clubs, at all levels. Thirdly, player development could drastically improve with the right quantity and quality of information.