The power of data science applied to football
PROBLEMS OR OPPORTUNITIES?
Lack of Data
Data scarcity for around 300 million people playing football outside of the elite world – non-elite, semi professional and youth leagues – of which 60 million registered in official federations.
In Elite Football there is a lot of data. However, most of the clubs lack the internal know-how to extract intelligence from their datasets.
The absence of data in specific areas of the football context and the high level of football intelligence in others, generates an innovation gap influencing many aspects of the “Football Evolution” (culture, talent development, financial awareness…)
Make sport emotionally objective for all athletes
We start from football.
The most popular and far behind game can be a driver of change.
We play an active role.
Acting through the lens of innovation.
We love sport and want to foster its magic.
Kids have lost trust in football, huge drop off rates for male and female players. Well, we want to bring it back with science.
Meritocracy and true results.
Data to bring the game to the next level, without leaving anyone behind.
If objectivity is easily applied to all elite leagues, there is a lack of resources in all other levels of the game.