Reading the game through data since 2017.
When football analytics was still a niche, we were already publishing it. Here our data scientists share original metrics like Gegenpressing Intensity and AERO, league previews, scouting reports and the validation studies behind XSEED: the story of football intelligence, told as it happened.

Ball possession in European football (part 1)
This is part one of a trilogy of posts dedicated to the role of ball possession in football. In this post, we look at how ball possession is calculated and how the focus on ball possession is often (not always) a synonym of success. We also start digging into the bidirectional causation problem: do the teams play […]

Crossing: An effective strategy?
Crossing is still very much used by the top European teams (18.6 per match, on average). However, we doubt the efficiency of such an attacking strategy. We calculate that only 1 every 64 crosses is directly translated into a goal. Is it worth trying? We conclude it is not, unless you have someone like Mauro […]
