Soccerment selected for Juventus Forward, the club's open innovation program
XSEED smart wearables will support Juventus' sport science department and global academy with football-specific data at scale.
Soccerment joins Juventus Forward!
We are proud to announce that we have been selected by the Bianconeri to join the first open innovation program supported by an Italian football powerhouse.
This milestone reflects our mission: placing innovation at the center of what we do and leveraging technology as a platform to serve every athlete in the world on their journey to unlock their full potential.
We will collaborate with Juventus Football Club, contributing to the evolution of their prestigious sport science department and global academy ecosystem by bringing onto the pitch our family of smart wearable devices, designed to capture football-specific data at scale.
The challenge is structural.
- How do you collect reliable technical performance data in real training environments without increasing operational complexity?
- How do you make that data scalable across the entire academy system, creating a clear, data-driven link between youth pathways and the professional team?
Through the XSEED product family, we aim to:
- Enable large-scale collection of football-specific technical data in both training and matches;
- Standardize performance benchmarks across age groups;
- Strengthen alignment between academy methodology and first-team demands.
Following last year's selection for the Major League Soccer Innovation Lab, this represents another significant milestone in the development and validation of our smart wearable devices, which will soon be available globally to individual athletes and teams across every level of the football pyramid.
We are excited to join the broader program ecosystem, leveraging the expertise in the Sportstech sector of VC investment firms such as The Players Fund and CDP Venture Capital SGR.
Special thanks to Carolina Chiappero, Duccio Ferrari Bravo, together with Giorgio Chiellini and CEO Damien Comolli, for their forward-thinking approach and for making this collaboration possible.
